Handbook of qualitative research methods in marketing

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Russell W. Belk: Handbook of qualitative research methods in marketing (Hardcover, 2006, Edward Elgar)

xi, 595 sivua : kuvitettu, 595 pages

English language

Published 2006 by Edward Elgar.

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2 editions

Subjects

  • Markkinointi
  • Laadullinen tutkimus
  • Tutkimusmenetelmät
  • Marketing
  • Qualitative research
  • Research methods