Review of 'UnMarketing: Stop Marketing. Start Engaging.' on 'Goodreads'
3 stars
UnMarketing is a cross between "how best to use Twitter (and why Scott loves it)" and "why good customer services is better than traditional marketing". For Scott, business is about personal connections, and that comes across in both messages. This book has many short chapters, and he uses a lot of personal anecdotes to emphasize his points. In places, there were editing errors or just plain mistakes, but they didn't detract a ton from the overall message.
Points I took away include: Always respond to messages about your company (twitter, linkedin, etc.); aim higher on the hierarchy of buying pyramid; and what your web site should look like (chapter 24).