Review of 'How Mcgruff And The Crying Indian Changed America A History Of Iconic Ad Council Campaigns' on 'Goodreads'
3 stars
An overview of some of the Public Service Announcements created by the Ad Council. Each chapter goes into one campaign, starting with Smokey the Bear - some successful, some less so. The final chapter compares these to other PSAs and goes into some detail about the decline of screen time.
The book felt very disconnected, more of a survey than a statement. I would have liked a bit more history of the campaigns themselves. Being ads, a few more pictures would also be nice - but then the full spots are probably on the internet somewhere.