202 pages
English language
Published Dec. 29, 2018
The choice factory
how 25 behavioural biases influence the products we decide to buy
Richard Shotton: The choice factory (2018)
- ISBN:
- 978-0-85719-609-5
- OCLC Number:
- 1007930125
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"By observing a typical day of decision-making, from trivial food choices to significant work-place moves, he investigates how our behavior is shaped by psychological shortcuts. With a clear focus on the marketing potential of knowing what makes us tick, Shotton has drawn on evidence from academia, real-life ad campaigns and his own original research"--Back cover.
Subjects
- Consumer behavior
- Attitudes
- Influence (Psychology)
- Consumers