Nudge

Improving Decisions About Health, Wealth, and Happiness

Paperback, 312 pages

English language

Published April 29, 2009 by Penguin Books.

ISBN:
978-0-14-311526-7
Copied ISBN!
OCLC Number:
310424265

View on OpenLibrary

No rating (1 review)

Thaler and Sunstein develop libertarian paternalism as a middle path between command-and-control and strict-neutrality choice architectures. Libertarian paternalism protects humans against their damaging psychological traits (inertia, bounded rationality, undue influence) by exploiting those habits to nudge people into making better choices.

3 editions

Subjects

  • Economics -- Psychological aspects
  • Choice (Psychology) -- Economic aspects
  • Decision making -- Psychological aspects
  • Consumer behavior