Pop psychology, backed up with some real psychology which varies from near topic to off topic. Champions a new personality rating system (OCEAN) and ties the "snooping" into analyzing which profile the snoop-ee fits into.

There were some interesting bits, like outward facing vs inward facing symbols. There were also recycled bits, like anchoring (which has little to do with scene analysis, aka snoopology). Nowhere near as good as I had hoped.